Crystallize Your Mission and Vision for Venture Capitalists
When you began your entrepreneurial venture, you most likely had a simple yet vague concept, such as, “I want to build a better to-go coffee cup,” or “I want to offer software solutions that streamline the construction bidding process.”
Since then, you have performed due diligence, interviewed other business owners, conducted market research, had new thoughts about your business, and solidified your concept. It is now time to clarify and crystallize your vision and commit your mission in writing before you present it to venture capitalists.
Formalizing your mission and vision is not a quick process. You need time to write down ideas, revise them, share them, and finally produce a succinct written statement about how your business will operate and what will happen in the next five years.
Brainstorm and Draft Ideas
Take time to brainstorm how your vision will translate into your business. How will it operate? Who will run it? How will it profit and sustain?
Writing down your ideas also unleashes your creativity. It helps you define the choices of your business and the results you want.
The process of writing down your ideas and goals also helps solidify your commitment to your vision. Studies show that people who succeed more are those who have written goals. This certainly bodes well for your efforts in securing venture capital!
Edit and Refine
Once you brainstorm all of your ideas onto paper, it is then time to refine them into a coherent system of sentences. All the drafted ideas you retain should be ones that reflect your core system of values for your business. Chose the ones you know are important to you and how your entrepreneurial venture should be envisioned.
Do not formulate a term paper or novella sized mission and vision. You will need to make tough choices to keep your statements short, succinct, and to the point.
Share with Others
When you have a good first (or second) draft, you should pass copies around to your business partners, associates, and others you trust who could offer helpful and constructive suggestions. Other sets of eyes can spot grammatical errors, poor word choices, and perhaps provide deeper insight to your mission and vision statement.
Finalize and crystallize
Take time after your revisions and suggestions to incorporate everything into a crystal clear final draft. The version you want to show the people who may finance your endeavor should be articulate and reflect your positive enthusiasm for your new enterprise. If done correctly, it should also motivate venture capitalists to want to see your vision fulfilled and help you make it happen.
Tags: angel investor, angel investors, find business investors, startup business, vc, vc marketing plan, venture capital, Venture Capitalist
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